25+ years in international creative, media and marketing and I still can't see the common sense behind some of the stuff I see on a daily basis.
Sunday, October 2, 2011
Contextual Targeting Gone Haywire
Hot after my critique of the Fiat 500, its ad campaign (the worst in modern years) and its dubious heritage (as the cheapest car in post-WWII Europe), I was rewarded by Google by placing Fiat 500 ads in my website.
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