Worst car spot ever? Probably. And, if not, top 5.
Take a look if you haven't seen it in a dozen other places before (I haven't seen it on TV)
Completely irrelevant for the category:
- No mention of the price in a category that is amazingly price sensitive
- No real mention of the features
- No differentiation
- Borrowed interest
That's a big skidmark
The client backtracking from the previous TV spot by calling it "a trailer" as if that saved all the money wasted in the previous effort?
Big skidmark
The agency having no clue on how to speak to its target market or how to sell this poor little vehicle and winding up with some generic creative that could easily fit a credit card (like it did with the original of this particular spot: the American Express commercial with Robert de Niro), a perfume, a clothing line or... any of a dozen other products.
Big skidmark
More empty creative with no persuasion whatsoever
The biggest skidmark
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