Taking the bull by the horns, so to speak, this KFC commercial does a fantastic job at attacking McDonald's and other nugget manufacturers in a succint and elegant way:
1. Certainly drives home the product advantage
2. Makes the Popcorn Chicken look amazingly tasty and desirable
3. Weaves in an offer
And, in spite of what Tim Nudd from AdWeek's AdFreak says, really does answer the question: what part of the chicken is the popcorn? Had Tim actually watched the spot instead of looking for a snide cutesy remark, he would know it's "premium off-the-bone breast meat"
Kudos to DraftFCB.
Great spot
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