Sunday, January 23, 2011

Is this the best web ad ever?



I was looking at some of the news from Spain in www.elpais.es when I was struck by this ad. No flashy flash. No movement. No music. No cute interaction.

Rather, a very straightforward pitch: 7 powerful aromas that really clean. Then, two buttons: one for downloading a coupon and another for watching their TV spots.

Could the internet have found its voice?

What did I find outstanding?

First – It plays to my intelligence. Pinesol takes it for granted that there are other media out there and that I am familiar with the brand and what the product does.

Second – Pinesol appeals to my basest instincts. Coupon? Right on!

Third – It gives me the chance to interact with the ad if I choose to: watch some commercials, find out more about the brand

Fourth – Absolutely clean and uncluttered.

Bottom line: love it. Too bad this is from Spain and the coupon won’t work in Miami. I would have printed it in a second.

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